You and your friends are having a wonderful time rocking out to the live band performing at the City of Santa Clarita’s free Concerts in the Park show at Central Park. As the sky gets darker, you notice folks around you are wearing vibrant glow necklaces — waving them in the air as they dance. These fun additions to a hot summer night are giveaways distributed by Logix Federal Credit Union, the presenting sponsor of the Concerts in the Park concert series.
This experience created by Logix is an example of an event activation made possible through the city’s Business Sponsorship Program. Event activation experiences get people talking in a way that translates into positive, long-lasting action.
A presenting sponsor of city events for more than a decade, Logix prides itself on giving back to the community and its members in innovating and unique ways. Instead of passing out random trinkets, they thoughtfully selected items that would add to the event experience or could be used throughout the summer. Aside from glow necklaces, Logix is also distributing an assortment of items, changing weekly. Giveaways include sunglasses, mini footballs, beach bags, hand sanitizers, shopping bags and even stadium-approved clear bags, for when you take in a live performance or sporting event.